GulletMitt | The Tree


Identity Design

GulletMitt is an online web shop part of Norway’s Norgesbuttikene which specializes in designer gold jewellery. I was tasked with creating a new wordmark and accompanying symbol.

GulleMitt in Norwegain means MyGold, also affectionately means honey/darling. based on my initial mind mapping exercise i decided to go for a very tall, sleek font.

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